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Jessica VandenHouten

Jessica VandenHouten is the Director of Brand and Marketing Strategy at Jewelers Mutual, where she leads integrated campaigns that enhance brand identity and foster meaningful customer connections. With over 20 years of experience, she brings a strong background in writing and storytelling, using a narrative-driven approach to engage audiences. Her work is featured across Jewelers Mutual’s platforms, including The Jewelry Box, Clarity Blog, and the company’s Newsroom. Additionally, Jessica has contributed to industry publications such as JCK and National Jeweler.

Posts By Jessica Vandenhouten
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Jewelers Mutual Group introduces JM™ Risk Services
JM™ Risk Services is dedicated to loss prevention education and risk management solutions for Jewelers Mutual policyholders and the entire jewelry industry.
Read: 1 min
Featured in Business Insider: Your personal property is covered under homeowners insurance, but there are a few exceptions
Learn more about homeowners insurance, including personal property insurance, and how their limits may leave your jewelry vulnerable.
Read: 2 min
Jewelers Mutual® Group acquires fine jewelry e-commerce site Gem + Jewel
Jewelers Mutual Group acquires Gem + Jewel, offering jewelry retailers turnkey website creation and hosting solutions.
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New study from Jewelers Mutual® Group reveals engagement ring is one of the most expensive items owned
Over 70% say their engagement ring is among their priciest items, yet many couldn’t afford a replacement—highlighting the need for jewelry insurance.
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Jewelers Mutual® Group introduces virtual inspections
New self-service virtual inspection technology makes the process effortless for jewelers.
Read: 2 min
Jewelers Mutual® Group welcomes Mark Smelzer
Smelzer joins Jewelers Mutual after nearly 20 years leading JCK magazine and JCKonline, the leading authority in the U.S. jewelry industry.